We teach e-commerce teams how to fix their SEO without the fluff
Started from frustration with agency promises
In 2024, we noticed something odd. E-commerce businesses kept paying agencies for SEO reports they couldn't act on. Complex audits. Vague recommendations. No one showed them how to actually implement changes or measure what worked. So we started running webinars that focused on one thing: teaching store owners to make concrete improvements themselves.
First webinar tested on 12 people
We recorded a session about fixing product page metadata. Kept it to 45 minutes. No slides about "SEO fundamentals". Just screen sharing and walking through real examples from attendees' stores.
Expanded to technical topics
Started covering things like structured data, internal linking strategies, and fixing crawl issues. Realized people needed to see the browser developer tools in action, not just hear about them.
Running specialized sessions
Now we focus on niche problems: category page optimization, handling seasonal traffic drops, competitor analysis without expensive tools. Each session includes homework you can finish in a weekend.
Who runs these sessions
Two people who spent years doing SEO work for online stores and got tired of watching clients struggle with implementation. We're not building an agency. We're sharing what we learned the hard way.
Siobhan Gallagher
Worked at a mid-sized agency for five years helping Australian retail brands. Saw too many clients pay for audits they couldn't use. Now focuses on teaching practical keyword research and content optimization that store owners can actually execute.
Linnea Bergström
Spent six years fixing technical problems for Shopify and WooCommerce stores. Specialized in site speed issues, mobile usability, and structured data. Prefers showing code examples over theoretical explanations.
What guides how we teach
No guarantees
We can't promise rankings or traffic. We show you techniques that worked for specific stores and explain why. Results depend on your market and execution.
Screen sharing over slides
Most sessions involve walking through actual tools, Chrome DevTools, Search Console data, and live website examples. You see the process, not just the theory.
Small sessions
We cap attendance so people can ask questions about their specific stores. This isn't a lecture. It's a working session where you can share your screen if needed.
Follow-up tasks
Each session includes specific homework. Something you can complete in a few hours. We review results in follow-up sessions if you want feedback on what you implemented.
We keep sessions focused on what you can control
Algorithm updates happen. Competitors change tactics. But you can always improve your product descriptions, fix broken links, optimize images, and make your site easier to crawl. That's what we cover.
Each topic takes 60-90 minutes. We record everything so you can revisit steps later. Questions are encouraged throughout because that's usually where the most useful details come up.
Want to see if this approach works for you?
Check the current schedule. Sessions run twice monthly and focus on different aspects of e-commerce SEO. You can join one session or sign up for a series.
View Upcoming Sessions