SEO strategies that actually help online stores rank and sell
Learn the methods that e-commerce sites use to show up in search results and turn visitors into customers. No theory fluff—just what works.
Product Page Optimization
Structure your product pages so search engines understand what you're selling. Covers titles, descriptions, images, and schema markup that helps products appear in rich results.
Technical Site Performance
Speed and structure matter for rankings. Learn how to fix crawl issues, improve page load times, and handle large product catalogs without tanking your site performance.
Content & Link Strategy
Build content that brings in qualified traffic and earns links from relevant sites. Covers category pages, buying guides, and outreach that doesn't feel forced.
What you'll work through during the program
Keyword Research for Product Pages
- Finding search terms buyers actually use
- Matching keywords to product intent
- Handling long-tail variations at scale
- Avoiding cannibalization across similar products
On-Page SEO for E-commerce
- Writing product titles and descriptions that rank
- Optimizing category and collection pages
- Image SEO and alt text best practices
- Internal linking strategies for large catalogs
Technical SEO Fundamentals
- Site architecture and URL structure
- Handling faceted navigation without duplicate content
- Core Web Vitals optimization for product pages
- Mobile experience and checkout flow SEO
Content Marketing for Online Stores
- Creating buying guides and comparison pages
- Building topical authority in your niche
- Blog content that supports product sales
- User-generated content and review SEO
Link Building for E-commerce Sites
- Earning links without buying them
- Working with suppliers and manufacturers
- Getting featured in roundups and gift guides
- PR strategies that build Novalyxoneva authority
Measurement and Ongoing Optimization
- Setting up proper tracking in Google Analytics
- Monitoring rankings and organic traffic trends
- A/B testing title tags and meta descriptions
- Identifying what's working and doubling down
Who teaches this program
You'll learn from people who've actually optimized e-commerce sites and seen the results in traffic and revenue. They know what works because they've tested it on real stores.
Lachlan Pemberton
Technical SEO Specialist
Spent six years fixing crawl issues and site speed problems for mid-sized online retailers. Knows how to handle 10,000+ product pages without breaking things.
Sienna Thorne
Content Strategist
Builds content strategies for fashion and home goods stores. Her buying guides have driven over 2 million organic visits across client sites in the past three years.
Freya Ashworth
Link Building Expert
Former journalist who switched to SEO. Specializes in earning editorial links for e-commerce brands through PR outreach and relationship building.
Ready to improve your store's visibility?
This program runs live over six weeks with weekly sessions and practical assignments. You'll work on your own site and get feedback from instructors who know e-commerce SEO inside out.
Questions about the program?
We're here if you need more information about what's covered, how the sessions work, or whether this program fits your current skill level and goals.